Our Roots

Coley was raised on a 64,000 acre, working cattle ranch in Lucy, NM. In 1999 the ranch expanded by obtaining another 25,000 acres with the Three Sevens Ranch in Willard, NM. Growing up on a yearling operation and a cow/calf operation, his world revolved around ranching and the western lifestyle. Little did he know at the time how unique and valuable his lifestyle and experience truly was. 

In 2008 Coley met his future wife, Michal, who grew up showing horses and livestock. He immediately introduced her to ranching life. They were married in 2010 and they both developed a strong passion for their Western Heritage and their savior, Jesus Christ. The 777 started to become more than just a brand, but a symbol for their commitment to their Faith. Inevitably, the numbers 777 have continually showed up in their lives and proven to be a constant reminder of God's love, mercy and grace. Today, they live in Weatherford, TX where they now raise and train performance horses. Together, Coley and Michal have chosen to raise their girls in a faith centered home where their desire is to not only know Christ, but to make Him known.